Getting customers to engage with your business website can be a struggle – even if you are providing great content and have a vibrant blog. To help you get the engagement you want, Small Business Trends recommends doing the following six things:
1. Quote clients
Actively quoting clients and customers on your site can be a great way to get them to engage with your blog. They will come back frequently to check the site and are more likely to share information about your company.
2. Answer their questions
A great way to answer popular questions from your customers is through written blogs or videos. In addition to making your customers happy, this provides quality content for your website.
3. Link to your website in your email signature
This one might seem like a no-brainer, but you’d be surprised by the number of people that don’t do this. Your email signature is a highly viewed piece of real estate – by linking to your site here you can drive big traffic and get more engagement.
4. Share links from your site on social media
Social media is a great tool for sharing links and driving traffic to your site. Sharing links through social media channels like Facebook, Twitter and LinkedIn can be a powerful way to drive more traffic to the content you want your customers to see.
5. Invest in design
Use tools to see what your website’s load time and bounce rate is. Many times, low engagement can come from poor website design and long load times. If you invest in a great design, you will be able to create a better user experience resulting in more traffic and engagement.
6. Send email notifications
If you want more people to read your website’s blog, consider sending a weekly email to your customers with summaries of your blogs and links. As long as you are creating interesting, relevant content your customers will click through the newsletter to read the full posts on your site.
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