North American Bancard

North American Bancard has grown to become the leader in the credit card processing services for two decades, offering the lowest rates with the highest security.
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The peace of mind to focus on your success.

North American Bancard has been providing safe, secure, and reliable credit card processing services for more than 180,000 merchants nationwide.
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The best free equipment program in the business.

North American Bancard has been on the forefront of technology and modern business thinking, consistently offering highly-competitive pricing, and best-in-class customer service.
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Learn to Sell More in Less Time

Posted on 20, Jan | Posted by admin

Time is a valuable commodity, especially for anyone who works in sales. You never want to waste time on projects or prospects that are unlikely to yield big returns. To help you learn to sell more in less time, check out these great tips from Entrepreneur:

1. Make the first move – the sooner you get in touch with a prospect, the greater the chance they will become a customer.

2. Don’t sell to the unmotivated – If they aren’t ready to buy, don’t waste time trying to sell to them.

3. Make use of the prospect’s best time – get an idea of when the best time to call or talk to them is. Making the calls convenient for them will work to your benefit.

4. Qualify your leads – jumping at any chance to sell will waste your time, resources and energy. Realize that not every person who shares their contact details with you will turn into an actual sales lead.

5. Plan for tomorrow – be sure to follow up with people and plan ahead.

6. Make it personal – try to forge a genuine connection with your prospect, but don’t force the conversation.

Happy selling!

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Purchases You Shouldn’t Put on Debit Cards

Posted on 15, Jan | Posted by admin

Do you ever alternate between credit and debit cards when making purchases? If you are like most people, the answer is yes. But did you know that there are some purchases you shouldn’t put on debit cards? Here are five purchases that you should never put on debit cards, according to Daily Finance:

1. Online Purchases

According to the article, it’s best to leave online purchases off your debit card and to use a credit card instead. In the event that your card number is stolen, you then only need to worry about the amounts charged to the credit card and not about losing any and all available funds in your bank account.

2. Gas

When using a debit card for gas, a short-term monetary hold ranging from $50 to $100 is often put on the funds in your account. This can cause issues, especially if you have a low account balance to begin with.

3. Hotels

Similar to gas stations, hotels will usually apply a $100 to $200 hold on funds in your bank account in addition to the actual hotel cost. Again, this can be an issue for anyone with a low balance in their account.

4. Large Purchases

According to the article, if you make a large purchase with a debit card you are often unable to stop payment if the product is defective. It can take longer to resolve the issues with the merchant and, in the mean time, the merchant will have your money. With a credit card, you can stop payment and the situation can be remedied fast.

5. Dubious Places

You should never, ever, use a debit card at any place that looks questionable. If you are worried about paying for something in a dubious place – using a credit card can be a good way to protect you and your money.

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Get Inspired to Succeed in Business

Posted on 13, Jan | Posted by admin

Do you want to succeed in business? According to Richard Branson, founder of Virgin Group, there are 10 things you need to do:

1. Follow your dreams.

2. Do some good.

3. Believe in your ideas: Give your venture everything you’ve got.

4. Have fun, and make sure that your team members are enjoying themselves too.

5. Don’t give up.

6. Listen, take lots of notes and keep setting yourself new challenges.

7. Delegate, and spend more time with your family.

8. Communicate, collaborate and communicate some more.

9. Turn off your laptop and iPhone, and get out there.

10. Do what you love, and keep a couch in the kitchen.

To read the full article and advice, visit smallbusiness.foxbusiness.com.

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10 Ways to Take Your Business into the New Year

Posted on 26, Dec | Posted by admin

Businesses need to plan now for success in 2015. Here are 10 things business owners need to do to prepare for a great year, according to Small Biz Lady:

1. Set business resolutions. Decide what you want for your business in 2015. Set specific, measurable goals and set times to review and see the progress you make along the way.

2. Revisit your business plan. Make sure your business plan and your company goals line up. Make adjustments as needed at keep them in alignment.

3. Create a promotions calendar. Select the holidays and other special days you’d like to plan your promotions around. This will ensure you plan in advance and can pre-set social media posts, blog posts, advertising campaigns, signage and other marketing needs.

4. Think about your staffing needs. Develop a hiring strategy for the year. Decide whether you need part time employees, temps, virtual assistants or freelancers instead of additional full-time employees.

5. Invest in technology. Increase your efficiency by purchasing the hardware and software you need. This is a good time to make purchases as you can reduce your taxable income.

6. Create a conference plan. Reap the benefits of conferences and trade shows relevant to your industry. You can meet and network with other people in the field, potential customers and leading experts. Research upcoming events and make plans to attend those most likely to be beneficial to you.

7. Reassess your online brand. Google your business name and take note of the search results. Update your website images, bio and headshots as needed. Take a look at your online strategy. Figure out what you need to elevate your business and get rid of the tools that aren’t working for you.

8. Review employee skills. Plan training sessions and events to update your employees’ skills. Ensure that they are equipped to do their jobs and help move your business toward its goals.

9. Get smarter. Strive to learn more about your industry. Read blogs, books and magazines that relate to your business. Keep up with industry trends and prepare for expected changes.

10. Get organized. Clean up your workspace. Get rid of things you don’t need. Properly file and store items you need so they are easier to find.

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How to Survive Start Up Growth

Posted on 23, Dec | Posted by admin

The growth of start ups can often leave employees without a defined role. Some of them begin as generalists and get lost, while others are promoted too quickly and fail. Here are five ways to avoid losing employees this way from Entrepreneur:

1. Share your vision. A study by Kelton in 2013 found that 40 percent of employees don’t understand the company’s vision. It is important for employees to understand the vision of the company, so that they are able to contribute to it. Clarity on the vision also helps businesses to attract the right people. It prepares employees for the changes the company will go through to reach its goals.

2. Don’t promise titles. Hire for your current needs and avoid making promises of high-level positions. Focus on today rather than two years from now, making growth projections. Remember that if your company grows rapidly, it may not be best to promote inexperienced employees to higher positions. It, quite often, is best to hire new employees with management experience. If you make promises and don’t keep them, you could lose employees with great potential.

3. Give feedback and coaching. Help your employees to grow. Positive feedback helps to build confidence, and corrective feedback can spur improvement and growth. Feedback has great impact on performance. In a study by Harvard Business Review, 72 percent of participants said their job performance would improve if they received corrective feedback. Regular check-ins and performance reviews can help employees see how they are doing.

4. Invest in training. Assess employee skills regularly. Find out what they enjoy and provide the training necessary to help them get to the next level. Even if formal training costs are high, it can help employees to network, mentor one another and work together. There is great value in cross training. Providing training will help your staff achieve work goals and contribute to the overall company vision.

5. Be helpful if dismissal is necessary. Not all employees are likely to stay with you for the entire journey. You may need to let some go, and some may make the choice for themselves. Provide any assistance you can as they search for new jobs.

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Tips for Giving the Best Business Gifts

Posted on 19, Dec | Posted by admin

Many business owners send greeting cards and corporate gifts to show gratitude to clients and business partners. These gifts are often useless and end up being thrown away or regifted. The purpose of the gift is to standout and remind the individual about you or your brand long after the holidays.

Here are eight tips, from Entrepreneur, to help you select a gift that will leave an impression:

1. Make it useful. Give people something they can use throughout the year. Desk calendars, pens, small flashlights and letter openers are great examples of items every business person could use.

2. Give your product. Skip the shopping and extra spending, and give your product as a gift. It allows you to show gratitude while promoting your business.

3. Make a donation. Create goodwill by making charitable donations in the names of your business partners. An added bonus is the tax writeoff.

4. Look for exchanges. Ask other businesses about exchanging products and services. This will reduce costs, result in better gifts and serve as a marketing tool. Some companies you may want to talk to include movie theaters, restaurants, coffee shops and entertainment venues.

5. Personalize it. Include your business name on the corporate gifts you give. There is nothing wrong with branding the items you give to your business partners.

6. Spread it around. Give a gift that employees can benefit from. They are often left out while the owners and managers get all the corporate gifts.

7. Keep it simple. While it can be tempting, it is best not to go overboard. Remember that gift giving is a marketing strategy and does not need to cost you a lot of money. Be sincere and tactful in your gift choices.

8. Keep it healthy. Everyone loves treats, but too many sweet snacks go around during the holidays. There is no need to add to the cookies and chocolates your business partners are already receiving. The fall from a sugar rush can negatively impact businesses. If you want to send something edible, make sure it’s healthy.

Gift giving during the holiday season is a great gesture for business partners. Be sure to be reasonable, choosing items that are useful, cost-effective and serve to market your business.

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Fast Track Holiday Training for Employees

Posted on 18, Dec | Posted by admin

During the holidays many businesses need to hire temporary staff. They are often hired through temp agencies rather than directly through the organization. Agencies cover the costs of screening, hiring, training and payroll, but it is up to the business to get the workers oriented with its procedures. They need to learn your software and hardware systems, customer care specifics and the basics of your organizational structure.

Here are five tips, from Business 2 Community, for fast track training your holiday employees:

1. Provide a mentor. Pair your temporary employees with experienced staff members. This provides your temp with a go-to person for all questions and arising issues. The mentor will be responsible for showing the temp around; explaining company procedures and requirements; and giving information on the function of equipment they need to use. This saves you from having to train each temp and provide print material like company handbooks. It also gives your temp one-on-one attention.

2. Make your temp feel welcome. This will motivate your temp and make him/her feel more comfortable asking questions. This means your temp will double-check before making decisions that aren’t clear cut – this can prevent serious consequences for your permanent staff and the business. Be sure to let your employees know that they are expected to be helpful and respectful of temp workers.

3. Build a relationship with the temp agency. This gives you the opportunity to request the same temp workers. This would result in less training for you and your staff to do when the need arises for a temp worker. It also allows the agency to become more in-tune with your needs so they are better able to select appropriately qualified temps for your business.

4. Start early. Anticipate the busy seasons. If your budget allows, hire temp staff a few weeks ahead of time. This will give you more time to properly train the temp. It also makes it possible for you to coordinate time off for permanent staff.

5. Cross-train. It’s easier to fill in gaps when your employees are trained for more than one department. You can often function with temps when you know which departments need fewer hands on deck. You can then shuffle employees quite easily, provided that they are appropriately trained. This is a cost-effective way of dealing with the staffing issues the holiday season brings if some departments need more staff than others.

It is important to know how to prepare for the holiday season. Give yourself time to provide adequate training so your additional staffing doesn’t do more harm than good, develop a strong relationship with your temp agency and prepare your staff to assist in training.

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Essential SEO Strategies for E-Commmerce

Posted on 17, Dec | Posted by admin

Search engine optimization seems simple, but there are many working parts that need to be monitored and adjusted for it to be a successful strategy. This process can be quite involved for e-commerce sites, which must follow best practices while also keeping up with Google’s ever changing search algorithms.

Here is a great list of items to consider when planning your SEO strategy, according to Inc.:

1. Create product descriptions. Each of your products should have a unique description that is not found anywhere else, including on the manufacturer’s website or print material. Copied content will not help your campaign while unique content will give it an extra push.

2. Encourage reviews. Get your users to post product reviews on individual product pages. Amazon is a great example of product page reviews. Google sees reviews as valuable content. Getting reviews is a great way to add content to your website and give insight into your products and how they work, all without spending money.

3. Simple site navigation. This can improve your search engine rankings and user experience. Make product pages easily searchable and intuitive. Your site map should be easy for new users to follow. Ensure that the site design is aesthetically pleasing and sends visitors in the right direction.

4. Reduce image sizes. Your site load times will decrease if you lower the quality of your images. You can also include a “zoom in” feature so users can access a larger image if they are interested.

5. On-page Links. Google will reward you for making users click less. Make it easy for users to get from one page to another. Provide links to relevant pages throughout the site to save users time in navigation and improve your search engine ranking.

6. Mobile Optimization. Make the mobile experience easy and fast by using a responsive site, mobile design or app. It should be just as easy to make transactions from a mobile device as it is from a desktop.

7. Integrate product pages with social sharing. All of your product pages should have social sharing buttons so information about your products can reach a wider audience through the networks of your website visitors. This also boosts SEO by increasing your authority.

8. Update your out-of-stock and discontinued item pages. This may not seem like a good idea, but it creates more pages on your website. It also gives search engines more content to index.

9. Create seasonal categories. Make it easy for users to find Christmas-themed products and suitable items for Halloween. Be sure to use relevant keywords to attract higher search engine rankings.

10. Add a community forum. Give your users a space to share information about products and make recommendations. Start conversations and engage with users by answering questions and responding to complaints in a timely manner. This will increase their loyalty to your brand.

11. Always include pictures and videos. Visual content is important for SEO and easy to include. Give different views of the products you offer, and create videos with a compilation of images and ways to use the product. Tag all images with metadata to increase the chances of your images showing up in a search.

12. Secure your site. Get HTTPS encryption for user security. This makes users more comfortable and boosts search engine rankings.

13. Conduct regular checks for errors. Make sure all of your links take users to the right place. Check external links to make sure they still direct users to a functional page.

14. Make URL titles relevant. Each page URL should be unique, relevant to the page and optimized with keywords. Stay away from URLs that include long combinations of letters and/or numbers.

15. Use great product meta descriptions. Meta descriptions appear under hyperlinks on the search engine ranking page. You want them to be compelling enough to grab the search user’s attention and make them click the link.

16. Optimize internal search. Make it easy for users to search your site and find what they want. Your algorithm should be able to deal with incorrect spellings and predict search text.

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Learn to Leverage Social Media for Your Business

Posted on 16, Dec | Posted by admin

Business owners need to know how to leverage social media, but before delving into the world of social media marketing they must identify a purpose and determine how social media fits their business objectives. To help, take a look at these tips from Stuart J. Davidson:

  • In order for social media to work for a business, there must be a commitment to invest both time and money. Social media is not a quick, easy or cheap marketing effort in the beginning. It requires a team of skilled individuals to execute effective campaigns. It may be necessary to train people to manage social media accounts in a productive way. Outsourcing this function could lead to increased costs, and does not guarantee a team that is dedicated to promoting your business.
  • Though the concept seems simple, you need to conduct research to determine whether or not social media is viable for your business. The good news is that you can use social media to do it. Monitor your customers’ use of social media. Pay attention to their reactions to social media marketing. Check out your competitors’ pages and note the responses to their activity. Identify what they are doing well and what has room for improvement. This information will become your toolkit, informing your social media strategy.
  • Crawl, walk, run, fly is a four-step framework you can use to implement social media in your marketing plan. It begins with the building of a team and the development on content. The brand voice then needs to be established. All content published must be consistent in voice and tone. The process should engage all partners. In the final stage, employees, partners and customers should be connected through social innovation and integration.

When leveraging social media for your business, be sure to do your homework. Learn as much as you can through research and observation. Set clear, realistic goals and measure regularly to keep track of your progress. Ensure that you are social on your social media accounts and not simply talking at your audience. Avoid taking shortcuts. Put in the time to get the desired outcome.

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FAQ of the Week: How Can I Process Pre- and Force Authorizations?

Posted on 15, Dec | Posted by admin

Question: Hello, how can I process pre-authorizations and force transactions in PayAnywhere Storefront?

Answer: Processing pre-authorizations and forced transactions is easy using PayAnywhere. Watch the tutorial, by clicking on the photo below, for step-by-step instructions.

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