There are a few easy ways for you to be able to tell if you need to improve your website, according to Google. An article on LinkedIn by Ryan J., says the signs include:
1. Your information is incorrect on online directories.
Having mismatched information on different online directories can confuse Google and make your business’s website less relevant.
2. You have multiple social media profiles.
If your site isn’t showing up in search engines, check to see if there are multiple social media profiles for your business. If you have duplicate Facebook or Google+ pages, for example, it can hurt your search results.
3. You’re overusing keywords.
Google is a smart engine, if you are overusing keywords on your website and in your coding it can have an affect on your search rankings. According to the article, “Google’s goal is to be relevant, so it’s system is turned off by artificial enhancements, and is attracted to natural language and use of words on your website.”
4. You have negative online reviews.
Be sure to check your reviews online. As a small business owner, it can be tough to deal with negative reviews about your business. If you have negative reviews, you need to drown them out with positive reviews so ask your best customers to leave you good reviews.
5. You have weak domain registration.
The article states, “This is one of the most overlooked and easiest things to correct. Google wants to make sure your website’s domain is credible, and is going to stick around for a while. Make sure your domain name is registered for 3+ years to show Google you mean to stick around.”
To read the full article, click here.